As Regional Sales Manager for North, Central & West Africa, I am responsible for driving AGCO’s business development and sales growth across multiple markets in the Region. My role involves developing and managing Dealers and Distributor networks, identifying new business opportunities, supporting market expansion strategies, and ensuring sustainable growth for AGCO brands and products.

I work closely with our partners to strengthen customer relationships, improve market penetration, and deliver solutions that meet the evolving needs of the agricultural sector.

I also coordinate cross-functional support to help partners achieve their business objectives while promoting AGCO’s long-term vision across the African continent.

AGCO remains committed to supporting the modernization of Mauritania’s agricultural sector through the provision of reliable equipment, technical expertise, operator training, and after-sales support delivered through its local Distribution Partner.